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pickles play lab
why is pickleball so popular?
All ages 4 to 94 and skill levels (casual, core, competitive) can play = BIG audience
Equally as popular among men, women and children alike
Fun, easy to pick up, affordable, competitive, social and inclusive
Simple rules; combination of tennis, ping pong and badminton
Play anywhere, anytime; set up a net and play in the driveway
Taught in Grade and High Schools, now more popular than kick and dodgeball
MIAA: Mass Inter-Scholiast Athletic Association looks to offer as official High School Sport
WHY THE GAME CHANGING “GROUNDSWELL” OF PLAYERS?
Millions of tennis fans migrating from tennis; less technical, shorter movements, quicker games, inclusive, lower impact and socially welcoming
Established history, tens of thousands of warm climate players, and sport manufactures looking to diversify revenue with the next big sport category after “CrossFit”
Commissioned Wellness Study: heart rate + blood flow = Proves Pickleball is not a activity (like Badminton) rather a “sport”
pickleball PLAYER PERSONAS
1: FIRST-TIME FRANNY & FRANK
Age 4-94 all Skill Levels: Casual. Core. Competitive.
NexGen players “choosing Pickleball over Tennis 50 to 1”
Fun, easy, affordable, competitive, social and inclusive
2: HITTING HANNAH & HANK
Age 18-34
Technology Savvy
Millennials/Students w/ important life events
3: GROWING FAMILY GLORIA & GLEN
“Early Adopter” Largest growth segment!
Age 35-44
Middle-aged adult w/wo child(ren)
Want to be in the “know” or belong to a club
4: MID LIFE MICHELLE & MICHAEL
Age 46-65
Mid-Life to retirement-aged individual
Experiencing mid-life events / social influencers
5: AGING ANGIE AND ALBERT
Age 65+
Retirement-aged individual(s)
Fanatics w/disposal income, extra time and looking to stay active
DATA MATTERS!
650% growth in the last 5 years.
Today more people play Pickleball than Tennis.
“The most approachable “sport” (not activity) in the world.”
